Site School
  • Grow Your Traffic
    • SEO
    • Email
  • Monetize Your Traffic
    • Affiliates
    • Advertising
    • Products & Services
    • My Income Reports
  • Case Studies
    • Discover Sausalito
    • Eat Like Bourdain
    • Follow The Butterflies
    • Great Plains Travel Guide
    • Jordan Traveler
    • London On My Mind
    • Soup Whoop
    • Space Tourism Guide
    • Valerie & Valise
    • Visit Ni’ihau
  • Grow Your Traffic
    • SEO
    • Email
  • Monetize Your Traffic
    • Affiliates
    • Advertising
    • Products & Services
    • My Income Reports
  • Case Studies
    • Discover Sausalito
    • Eat Like Bourdain
    • Follow The Butterflies
    • Great Plains Travel Guide
    • Jordan Traveler
    • London On My Mind
    • Soup Whoop
    • Space Tourism Guide
    • Valerie & Valise
    • Visit Ni’ihau
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SEO
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Email
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Affiliates
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Advertising
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Products & Services
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Case Studies
  • STG Hero
    Case Studies

    Space Tourism Guide 4 Year Report
    [CASE STUDY]

    November 18, 2021 / No Comments

    Time flies when you're having fun, right? That's how it feels with my second site, Space Tourism Guide. I launched this site four years ago this week – and the time has just flown by! From its earliest days on Medium to migrating onto WordPress, to a Lonely Planet book deal to today's healthy, stable site, STG has come a long way... and still has far to go...

    Read More

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    Great Plains Travel Guide 9 Month Report
    [CASE STUDY]

    December 15, 2021
    London on My Mind Header

    London On My Mind 9 Month Report [CASE STUDY]

    October 14, 2021
    Jordan Traveler Hero

    Jordan Traveler 6 Month Report
    [CASE STUDY]

    November 25, 2021
  • Income Reports

    October 2021 Valerie & Valise Income Report

    November 11, 2021 / No Comments

    October is one of my favorite months of the year... which is a good thing, as this month was pretty tough for my business! While my site is still growing in the long term, October continued the trend in September (well, really, it was a trend that started in June) and continued to decrease in traffic and income. That's okay though: I was busy working to ensure that next year reaches both higher peak traffic and higher low traffic...

    Read More

    You May Also Like

    August 2019 Recap

    August 2019 Valerie & Valise Income Report

    September 7, 2019

    March 2022 Valerie & Valise Income Report

    April 23, 2022
    December 2019 Recap

    December 2019 Valerie & Valise Income Report

    January 4, 2020
  • Case Studies

    My “Capsule Site” Visit Ni’ihau
    (& How it Failed Spectacularly!)

    November 4, 2021 / No Comments

    Six months ago, I went a little wild. In the span of eight weeks, we launched five new sites – right as the double Google June/July core updates and Core Web Vitals update were all bearing down on us. To say those young sites got the shaft for just being published at the wrong time is an understatement – almost all of them are still struggling to gain a foothold in Google after 5-6 months...

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    Second Blogiversary Hero

    Celebrate My Second Blogiversary with Me!

    October 21, 2015
    ELB Hero

    Eat Like Bourdain 9 Month Report
    [CASE STUDY]

    March 12, 2022
    Jordan Traveler Hero

    Jordan Traveler 6 Month Report
    [CASE STUDY]

    November 25, 2021
  • Follow the Butterflies Hero
    Case Studies

    Follow the Butterflies 18 Month Report [CASE STUDY]

    October 28, 2021 / No Comments

    Back in March 2020, when the world was full of uncertainty, I was busy watching the traffic from my travel blog disappear by 90% within a few short weeks. At the time – and now – I had no idea when (if) life would return to normal, and needed something to both distract myself and diversify my income in the event the pandemic lasted longer than the two months everyone was originally expecting...

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    7th Blogiversary Hero

    Valerie & Valise – 7 Years On: Celebrating My 7th Blogiversary 🥂

    October 21, 2020

    My “Capsule Site” Visit Ni’ihau
    (& How it Failed Spectacularly!)

    November 4, 2021
    STG Hero

    Space Tourism Guide 4 Year Report
    [CASE STUDY]

    November 18, 2021
  • 8th Blogiversary Header
    Case Studies

    Valerie & Valise – 8 Years On:
    Lessons Learned from 8 Years of Blogging

    October 21, 2021 / 5 Comments

    It's hard to believe that my very first post was published on Valerie & Valise eight years ago today. 8 years ago, I was living in Seattle, had just started a brand new job, and thought travel blogging would be a good way to hone my travel writing skills and prove I was worthy of a job at Travel + Leisure or AFAR...

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    You May Also Like

    Follow the Butterflies Hero

    Follow the Butterflies 18 Month Report [CASE STUDY]

    October 28, 2021

    Discover Sausalito 2 Year Report
    [CASE STUDY]

    January 15, 2022

    Great Plains Travel Guide 9 Month Report
    [CASE STUDY]

    December 15, 2021
  • London on My Mind Header
    Case Studies

    London On My Mind 9 Month Report [CASE STUDY]

    October 14, 2021 / No Comments

    When 2021 began and the pandemic continued to rage, I – like many of you – was really freakin' tired of sitting at home. One can only do so much work, especially as a travel blogger, without actually traveling! I like to think I got pretty creative in 2020, starting Discover Sausalito and spinning Follow the Butterflies out from my main travel site. So as the new year began, I tried to think of a new project to focus my efforts on – and settled on the cluster of content I had written about London in the past...

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    Jordan Traveler 1 Year Report
    [CASE STUDY]

    May 14, 2022

    Discover Sausalito 2 Year Report
    [CASE STUDY]

    January 15, 2022
    Jordan Traveler Hero

    Jordan Traveler 9 Month Report
    [CASE STUDY]

    February 5, 2022
  • Income Reports

    September 2021 Valerie & Valise Income Report

    October 2, 2021 / 2 Comments

    After a roaring summer, the autumn slump has begun. This is a pretty common thing for travel bloggers to experience at this time of year, but it's still hard to see your business contract and have no control over it. The reality is that people just travel less during this time of year – myself included – so the volume of people searching drops for almost every business in the travel industry...

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    April 2022 Recap Hero

    April 2022 Valerie & Valise Income Report

    May 21, 2022
    September 2019 Recap

    September 2019 Valerie & Valise Income Report

    October 5, 2019

    February 2021 Valerie & Valise Income Report

    March 6, 2021
  • Case Studies

    Great Plains Travel Guide 6 Month Report [CASE STUDY]

    September 9, 2021 / No Comments

    Welcome to my first ever case study post! I’m starting these posts to document my successes (and failures) in running 12 websites. As this is my first post of its type, I’m not totally sure that I’ve included everything I want to share – or will share – in every case study post going forward. But, I wanted to get this first one out to get feedback about what else I should include, so be sure to comment with any additional questions or info you’d like to know! As a primer, I’ll be doing case studies for every site I’ve created, at the 6-month, 9-month, and 12-month marks. Then I’ll…

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    You May Also Like

    Discover Sausalito 2 Year Report
    [CASE STUDY]

    January 15, 2022
    Soup Whoop Hero

    Soup Whoop 1 Year Report [CASE STUDY]

    April 2, 2022

    Great Plains Travel Guide 9 Month Report
    [CASE STUDY]

    December 15, 2021
  • Income Reports

    August 2021 Valerie & Valise Income Report

    September 2, 2021 / No Comments

    Well, here we are: the 18-month mark of the pandemic. It's hard to believe that it's been a year and a half, and I'm still here, reporting on my little travel site which has undergone the most dramatic rollercoaster of its 8-year career – and there's no end in sight...

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    You May Also Like

    July 2021 Valerie & Valise Income Report

    August 6, 2021

    February 2020 Valerie & Valise Income Report

    March 7, 2020

    March 2021 Valerie & Valise Income Report

    April 10, 2021
  • Income Reports

    July 2021 Valerie & Valise Income Report

    August 6, 2021 / No Comments

    After a few months of limited travel as we adjust to life here in Ohio, July finally saw my return to the open skies and open roads – just in the nick of time! Not being able to travel has been hard for my mental health and my business, and sneaking in a few trips before the Delta Variant began sweeping across the country helped soothe that discomfort some...

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    You May Also Like

    July 2019 Recap

    July 2019 Valerie & Valise Income Report

    August 3, 2019

    January 2021 Valerie & Valise Income Report

    February 6, 2021

    March 2022 Valerie & Valise Income Report

    April 23, 2022
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About Me & Site School


 
Hi, I'm Valerie! 👋
I've been blogging for over two decades – and for the past 8 years as a professional blogger.
 
Today I run over a dozen websites, and I started Site School to help you build your own sustainable and financially successful website!

Explore My Websites

(Indicates Starting Month)

Valerie & Valise (October 2013)
Space Tourism Guide (Nov. 2017)
Discover Sausalito (January 2020)
Follow the Butterflies (April 2020)
London on My Mind (January 2021)
Great Plains Travel Guide (Mar. 2021)
Soup Whoop (April 2021)
Visit Ni'ihau (May 2021)
Jordan Traveler (June 2021)
Eat Like Bourdain (June 2021)
True Crime Pods (July 2021)
Solar Smarts (July 2021)

My favorite course investment?
👇

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