• Delete Blog Posts Hero

    How to Delete Blog Posts: An SEO-Friendly Step-by-Step Guide

    Each website is a garden: every post and page on the site is a plant within the garden. Some sites are tidy, well organized, and flourish as a result of each plant getting enough water and sunlight; other sites are a jungle, poorly organized, and the plants – aka posts – within them all struggle to thrive...

  • Love Your List Review Hero

    Love Your List Review: Is Kate Doster’s Signature Course Worth It?

    If you know me at all, you know one thing: I'm possibly the most cynical person when it comes to the online "knowledge economy." There's nothing that makes my blood boil more than course creators selling courses about how to become a course creator selling your own courses about creating courses. I mean, that sentence is just stupid to write – and yet people are profiting off of the hard work of thousands of people, selling these course multi-level marketing schemes every. single. day...

  • Jordan Traveler 18-Month Report
    [CASE STUDY]

    2022 has been a year of reflection: after starting several new sites in 2021, I've been focused on tending these new blooms in the garden that is my website portfolio. One of the sites I started later in the batch was Jordan Traveler, a site dedicated to providing travel resources for the country of Jordan...

  • Great Plains Travel Guide 18-Month Report [CASE STUDY]

    Despite what the cookie-cutter course creators might have you believe when trying to sell you during their latest launch, every website is unique, and after you learn the basics – which you have probably mastered if you're reading this – you're very much on your own learning what works for your blog, your business, and your audience...

  • June 2022 London On My Mind Income Report

    As I've now officially passed the 18-month mark since starting my London-focused travel site, London On My Mind (LOMM), I'm finally getting a sense that the site has moved out of the tumultuous early/newborn phase and into a bit more maturity. While 18 months is not long in the lifespan of websites, it does have enough tenure with Google that content tends to rank better and faster – and has a body of work that readers can use and trust...

  • Spinning Out a Niche Site Hero

    How to Spin Out a Niche Site from Your Main Site

    Since the start of the pandemic, it seems like everyone and their cousin is all about the niche sites, am I right? Niche sites are, like, so in right now. Of course, there were some bloggers and site owners hip to the trend before it became mainstream.

  • London on My Mind Header

    London On My Mind 18-Month Report
    [CASE STUDY]

    Here we are: 18 months from the start of 2021, which was the year I got a wild hare and started so. many. websites. (No claps, just facepalms!) As these sites have passed their one-year marks and continue to mature, I'm beginning to make bigger strategy decisions about each one – including one of my beloved projects, London On My Mind...

  • June 2022 Recap Hero

    June 2022 Valerie & Valise Income Report

    It's gone from zero to sixty around these parts – how about you? Just like in April, I spent most of June on the road, trying to fit in my (admittedly monstrous pile of) "desk" work around two major trips – which were also work! After starting the month in Alaska on a partnership trip with Windstar Cruises, I ended it on the other almost the literal other side of the world in the Maldives...

  • ELB Hero

    Eat Like Bourdain 1 Year Report
    [CASE STUDY]

    I'll be completely honest: at a certain point, I was definitely starting sites on a whim last year. I'd sit down to dinner with my husband, and be like "I think I'm gonna start X new site" and would have it launched and deployed within a week. While I pride myself on coming up with (what I think are) good ideas and moving on them quickly, it got to be a bit much – we did end up running twelve sites at the end of 2021...