As I’ve now officially passed the 18-month mark since starting my London-focused travel site, London On My Mind (LOMM), I’m finally getting a sense that the site has moved out of the tumultuous early/newborn phase and into a bit more maturity. While 18 months is not long in the lifespan of websites, it does have enough tenure with Google that content tends to rank better and faster – and has a body of work that readers can use and trust.
This month, I’m delighted to report that LOMM has hit a traffic milestone and is not far from an income milestone too. While there’s certainly room to grow, I feel like I’ve made good progress and am motivated to keep going.
Blogging in June
Just a year and a half after starting London On My Mind, I’ve hit one big milestone after another – the most recent being the 50,000 pageview mark in June. While this is only a sliver of the volume of traffic websites about London receive, it feels like a very good indicator that my London site “has legs,” so to speak.
Most traffic comes from Google, which is the case for the vast majority of websites on the internet. While I’d love to diversify traffic a bit, I also have learned that it’s not really worth the effort on social media; I will be trying to improve my email marketing as I move toward the two-year mark on the site.
- Pageviews: 50,735 (↑13% from May 2022, ↑1425% from June 2021)
- Unique Visitors: 43,411
- Traffic Breakdown:
- Organic: 89%
- Direct: 9%
- Social: 2%
- Referral: <1%
- Email: <0.1%
Most Popular New Post: 9 Delightful Canal Walks in London (& Best London Canal Walking Route)
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New Posts Published in June
My current plan is to publish articles once per week on LOMM, which my team and I were able to do in June. We published four new articles:
- 10 Lovely Lavender Fields in London for Your Summer Trip
- Visiting London in September: What to Pack, Weather, Events & Things to Do (2022)
- How to Use Santander Cycles in London: A First-Timer’s Guide
- Roman Ruins in London: 10 Places to See Roman London
As you can see, we cover a lot of different topics on the site – but it’s all related to London!
Additionally, my team and I also started updating posts on LOMM. Now that we’ve got over a year of data for a good number of posts, it’s easier to assess performance and bring content up to be audited and updated as needed. As a general rule of thumb, I don’t generally recommend updating or rewriting content that’s less than six months old, but new sites like LOMM generally need longer – 9-12 months – since they are still establishing patterns of traffic performance.
Business in June
While LOMM represents a small part of my business, I am pleased to report that the income it generates continues to grow and that allows me to keep focusing on it. Below you can see a breakdown of the four major categories of income the site earns – as you might expect, getting into Mediavine has made advertising the far-and-away most important category of income.
June Income Report
- Advertising income: 84%
- Affiliate income: 15%
- Product income: 1%
- Sponsored content/campaigns: 0%
Total income for June 2022: $1,439 (↑24% from May 2022)
tRPM: $28.36 (↑9% from August) (What is tRPM and why does it matter?)
Months I’ve been blogging on LOMM: 18 (no site is an overnight success!)
While these reports are brief, I hope they give you a sense of how a relatively young site can grow if you have a strong SEO-focused content strategy. Have any questions about this month’s recap? Let me know in the comments.