July 2019 Valerie & Valise Income Report

After resetting my goals at the end of June to make them even more ambitious, I’m excited to report that July was a really great month for this humble V&V blog. This time one year ago, I was feeling excited about the growth I had in the first half of 2018 – I’m even more thrilled about how these first seven months of 2019 has gone! Let’s dive in…


  • Travel: 👌🏻
  • Blogging: 🥇
  • Income: 💰

Travel in July

After several months of really aggressive traveling, July felt like a bit of a rest. I was only on the road 35% of the month (after 60% in June!) yet I had some amazing experiences and got to spend some time at home.

  • Destinations Visited: 3
    • New York City
    • Houston
    • Nebraska
  • Flights Taken: 4
  • Days on the Road: 11 out of 31

July Travel Highlights & Lowlights

The best travel experience I had in July was… celebrating the Apollo 11 50th Anniversary in Houston. I was lucky to travel with a fun group of science and travel journalists and we spent the anniversary doing cool space things and dancing to a Walk the Moon concert.

The worst travel experience I had in July was… not being able to sleep in hotels. I’ve begun having problems falling asleep in hotels, especially on the first night. Being sleep-deprived on days when I’m on the road working is really tough!

Blogging in July

I’m so excited to report that July was a really strong month – my highest traffic month ever… again! Cue my happy dance.

  • Pageviews: 90,679 (↑8% from June 2019, ↑210% from July 2018 )
  • Unique Visitors: 77,933
  • Traffic Breakdown by Sessions*:
    • Organic: 52,608 (72%)
    • Direct: 9,960 (14%)
    • Social: 9,440 (13%)
    • Referral: 619 (<1%)
    • Email: 48 (<0.1%)

*These numbers will not add up to pageviews, but is a more accurate representation of how I acquired traffic.

Posts I Published in July

Partially by plan and partly by accident, I published posts about only two destinations this month. I was trying to diversify more, but I got excited about London and ended up publishing more than expected.

Freelance Writing in July

I had a great month for freelance bylines – almost all related to the Apollo 11 anniversary!

July Blogging Highlights & Lowlights

The highlight of blogging in July was… breaking 75,000 unique visitors this month. Hey, y’all! 👋🏻 Welcome to the party!

The lowlight of blogging in July was… lacking the motivation to write. I’ve definitely been burned out for the past few months, what with traveling so much and trying to balance writing in between flights and hotels and press trips. I ended up reducing my plan for the next few months substantially to try and recover a bit – especially as I’m traveling a ton in August and September again.

Business in July

July wasn’t my highest income month ever, but that’s okay. Success doesn’t always follow a linear upward trend – it means learning and experimenting and growing in many directions. I’m looking forward to reporting on August and the rest of the year because I’ve begun to come up with new ideas for income and how to grow this blog into the 2020s.

July Income Report

  • Advertising income: $2,020 (↑1% from June)
  • Affiliate income: $2,362 (↑13% from June)
  • Product income: $125 (↓49% from June)
  • Other income: $0

Total income for July 2019: $4,506 (↑4% from June)
Months I’ve been blogging: 70*

*I’m adding this number going forward so you can see how long it has taken to earn this much. ‘Overnight success’ usually requires years of hard work – this blog is no exception.

Business Highlights & Lowlights

The business highlight for July was… getting some great advice from the team at Mediavine to help me recover some income I was losing. I was bummed about my RPMs (the amount I earn for every 1000 visitors) so I emailed the Mediavine team to get some outside advice. They realized I had changed one setting that was costing me several hundred dollars per month! Thanks, Mediavine – for the income at all, and then for helping me get more of it.

The business lowlight for July was… missing one of my adjusted income goals. I reset some of my goals at the beginning of the month, and I missed the mark a bit on one (by only about 1%). I’m ambitious enough that having 99% success is not enough for me!

Upcoming in August

On the road again! By the time you read this, it’s likely I’m already off on my next trip. I’m headed to Kazakhstan and Kyrgyzstan for 15 days of city-hopping and trekking with USAID (an economic development program sponsored by the U.S. government). After that, I’m home a bit, and then Mr. V and I will jet up to Seattle for our engagement party. I’m trying really hard not to travel any more than that this month!

Do you have any travel plans in August? Questions about this month’s report? Let me know in the comments.

Until next month! ✌️❤️✈️

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Valerie has been blogging since 2001, and has been running her oldest travel blog for a decade. You can find her across the internet on her various niche sites, but she started Site School to help fellow bloggers grow and create better content.

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