December Newsletter Ideas: 13 Ideas for What to Send Your List This Month

December always seems to fly by, doesn’t it? It arrives with a flurry of emails – discounts, sales, bonuses, oh my! – and flashes past until the festive season is upon us. It’s easy to fall off track on your business goals as the year comes to a close – but the December Traffic Bump (trademark pending 😜) is also right around the corner, so focus is essential!

Keeping consistent with your email is part of the plan – at least it should be, if you’ve been following these posts I’ve been sharing all year with newsletter ideas for each week. Obviously, your content might change during the last few months of the year, focusing on holidays and/or sales of any products or services you offer, but your weekly habit of dropping in your subscriber’s inboxes should stay the same.

Be like Santa in the picture, okay? Put on your big red pants, sit down, and crank out those emails – and then take a well-earned break. (You know I also love those!) Below you’ll find December newsletter ideas to make the whole process as painless as possible. And then you can relax through the holidays, knowing you’ll have a strong start to 2026. Let’s do this!

Ideas for Week 1 – December 1-7

Coming off the back of a very busy Thanksgiving/Black Friday in November, the first week in December offers a veritable cornucopia (pun intended) of newsletter ideas:

• The Sunday after Thanksgiving (November 29th, this year) is Secondhand Sunday, offering another alternative to the direct consumerism of this weekend.
• It’s also Cyber Monday on the 1st, when all of the online retailers offer additional deals and discounts (especially if they haven’t already).
• To counterbalance this, Tuesday is Giving Tuesday (the 2nd), when people are encourage to make donations to others, followed by World Conservation Day (on the 3rd).

From there, the holiday season starts to kick off… December 5th is Krampusnacht this year (learn about that here), followed by St. Nicholas Day (focused on the saint who became the inspiration for Santa Claus) on the 6th. As you might imagine, the festive season will be here before you know it.

If you’re looking for some really neutral options to email this week, December 5th is National Repeal Day (when prohibition was overturned in the U.S. back in 1933 – cheers!), and it’s also Sacher Torte Day, celebrating one of the best winter/holiday desserts in the world.

Ideas for Week 2 – December 8-14

I don’t have much to share for you to email about this week, beyond two reminders that you might want to personally mark – and share with your audience to help them out too.

December 9th is known as Christmas Card Day, to remind everyone about buying cards and stamps if they want them to arrive to recipients before the holidays. Additionally, this week is typically the last week of guaranteed delivery for most online shops selling physical products and gifts; this can be a good topic if you offer digital products that people can purchase and guarantee delivery as the holidays approach.

I’ve found that being a helpful person and reminding them of these dates is a good way of community-building through email.

Also, Hanukkah begins on December 14th (running through the 22nd), so that may be important to note or highlight depending on audience. audience.

Ideas for Week 3 – December 15-21

The third week of December is usually my last newsletter of the year; yes, I’m giving you a pass on weekly emails for the last 1-2 weeks of the year (depending on the dates). See, I figure that once people leave the office – even if my subscribers are retired, there’s still a point where they ‘check out’ for the holiday season – there’s not much point in emailing ‘business’ stuff – even if my ‘business’ is actually fun (like travel planning).

In any case, I generally use this week of December to send holiday wishes and/or focus on the winter solstice and what that means to me and holistically (this is an especially low-hanging fruit on my space site, of course!). This week is also host to Yule, a holiday that isn’t celebrated as much where I live, but is a nice way of framing the warmth and light of gathering together against the darkness at this time of the year in my part of the world. It’s with all that in mind that I then ‘sign off’ for the remainder of the year.

Ideas for Week 4 – December 22-31

If you do decide to email during this final 10 days of the year, your best bet is to focus on the holidays – of which there are many to choose from:

• December 23rd is Festivus (for the rest of us!).
• Christmas Eve & Christmas are obviously on the 24th and 25th.
• December 26th is Boxing Day – not a holiday, but rather a day of recovery – bit it’s also the first day of Kwanzaa (which runs through January 1st).
• New Year’s Eve on December 31st, which I always use to focus on looking back over the past year before the new one begins.

As I mentioned, I tend to take most of this time off from emailing, letting my subscribers have a break to focus on family and faith as appropriate for them. I usually return in the first week of January to share my yearly recap post (example), new year’s mantra (example), and any resolutions I want to share.

Hopefully that helps you end the year strong, and with a habit of weekly emails you can carry into the new year! Have any other questions about coming up with December newsletter ideas? Let me know in the comments below.