• Case Studies

    Discover Sausalito 2 Year Report
    [CASE STUDY]

    Most people are surprised to learn about the third niche site I started; it's not a fun project like Follow the Butterflies or a fast-growing site like London On My Mind. Instead, it's a small local niche site I started for the destination I called home at the beginning of the new decade: Sausalito, California...

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    Case Studies

    Eat Like Bourdain 6 Month Report
    [CASE STUDY]

    Sometimes, you start a project simply because you're passionate about it. Such was the case with a site I started in June, focused on all of the places that Anthony Bourdain ate in his many journeys around the world. A combination of travel blog and food blog, Eat Like Bourdain has been a fun way to revisit the catalog of Bourdain's television work – and discover new places I want to visit and eat too...

  • Case Studies

    Great Plains Travel Guide 9 Month Report
    [CASE STUDY]

    Time flies when you're having fun – and when you're busy! And to say it's been a busy three months for my portfolio of sites is an understatement. After returning from Alaska in late September, I entered my most productive time of the year, and also worked on doing a sweeping set of updates for old content on some of my older sites. But you're not here to hear about those sites, right?...

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    Case Studies

    Jordan Traveler 6 Month Report
    [CASE STUDY]

    The sun rises above the mountains as I dig my toes into the sand. The scent of camel wafts over me in the hot air. I sip my mint tea and am grateful to be present in this place. Sounds good, right? That's Jordan – the destination I chose to focus on for (yet another) one of my 2021 niche sites: Jordan Traveler...

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    Case Studies

    Space Tourism Guide 4 Year Report
    [CASE STUDY]

    Time flies when you're having fun, right? That's how it feels with my second site, Space Tourism Guide. I launched this site four years ago this week – and the time has just flown by! From its earliest days on Medium to migrating onto WordPress, to a Lonely Planet book deal to today's healthy, stable site, STG has come a long way... and still has far to go...

  • Case Studies

    My “Capsule Site” Visit Ni’ihau
    (& How it Failed Spectacularly!)

    Six months ago, I went a little wild. In the span of eight weeks, we launched five new sites – right as the double Google June/July core updates and Core Web Vitals update were all bearing down on us. To say those young sites got the shaft for just being published at the wrong time is an understatement – almost all of them are still struggling to gain a foothold in Google after 5-6 months...

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    Case Studies

    Follow the Butterflies 18 Month Report [CASE STUDY]

    Back in March 2020, when the world was full of uncertainty, I was busy watching the traffic from my travel blog disappear by 90% within a few short weeks. At the time – and now – I had no idea when (if) life would return to normal, and needed something to both distract myself and diversify my income in the event the pandemic lasted longer than the two months everyone was originally expecting...

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    Case Studies

    London On My Mind 9 Month Report [CASE STUDY]

    When 2021 began and the pandemic continued to rage, I – like many of you – was really freakin' tired of sitting at home. One can only do so much work, especially as a travel blogger, without actually traveling! I like to think I got pretty creative in 2020, starting Discover Sausalito and spinning Follow the Butterflies out from my main travel site. So as the new year began, I tried to think of a new project to focus my efforts on – and settled on the cluster of content I had written about London in the past...

  • Case Studies

    Great Plains Travel Guide 6 Month Report [CASE STUDY]

    Welcome to my first ever case study post! I’m starting these posts to document my successes (and failures) in running 12 websites. As this is my first post of its type, I’m not totally sure that I’ve included everything I want to share – or will share – in every case study post going forward. But, I wanted to get this first one out to get feedback about what else I should include, so be sure to comment with any additional questions or info you’d like to know! As a primer, I’ll be doing case studies for every site I’ve created, at the 6-month, 9-month, and 12-month marks. Then I’ll…