• Case Studies

    Great Plains Travel Guide 18-Month Report [CASE STUDY]

    Despite what the cookie-cutter course creators might have you believe when trying to sell you during their latest launch, every website is unique, and after you learn the basics – which you have probably mastered if you're reading this – you're very much on your own learning what works for your blog, your business, and your audience...

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    Case Studies

    London On My Mind 18-Month Report
    [CASE STUDY]

    Here we are: 18 months from the start of 2021, which was the year I got a wild hare and started so. many. websites. (No claps, just facepalms!) As these sites have passed their one-year marks and continue to mature, I'm beginning to make bigger strategy decisions about each one – including one of my beloved projects, London On My Mind...

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    Case Studies

    Eat Like Bourdain 1 Year Report
    [CASE STUDY]

    I'll be completely honest: at a certain point, I was definitely starting sites on a whim last year. I'd sit down to dinner with my husband, and be like "I think I'm gonna start X new site" and would have it launched and deployed within a week. While I pride myself on coming up with (what I think are) good ideas and moving on them quickly, it got to be a bit much – we did end up running twelve sites at the end of 2021...

  • Case Studies

    Jordan Traveler 1 Year Report
    [CASE STUDY]

    People often ask me how I choose to start sites about different destinations, and why. The reality is that each answer is different. When it comes to my Jordan Traveler site, it was a memory of a trip six years ago – almost exactly around this time in 2016 – that left such a strong impression that I want other travelers to have the same experience. And I was fortunate to have that own experience again recently...

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    Case Studies

    Follow the Butterflies 2 Year Report [CASE STUDY]

    Ah, Follow the Butterflies, my Harry Potter blog and my little pandemic project. Like many people, I picked up new hobbies when the pandemic began and travel stopped – one of which was a site dedicated to my love of Harry Potter. In the two years since, my team and I have worked to grow Follow the Butterflies into a healthy little niche site...

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    Case Studies

    Soup Whoop 1 Year Report [CASE STUDY]

    Y'all know I'm a travel blogger, right? Like many of you in the first half of 2020, I found myself wondering what I could to diversify my income to ensure against well, what started in the first half of 2020! To that end, I had always been kicking around the idea of starting a food blog, and I finally pulled the trigger one year ago when I launched Soup Whoop...

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    Case Studies

    Eat Like Bourdain 9 Month Report
    [CASE STUDY]

    After penning a heartfelt letter at the one-year anniversary about how his death changed my life, I wondered: how can I continue to honor Bourdain's legacy and stretch my creative wings. That's why when the idea to start Eat Like Bourdain popped into my head, I knew I had a solid idea. Helping others explore and support the restaurants and other tourism businesses he visited is a good way to ensure his impact continues for years...

  • Jordan Traveler Hero
    Case Studies

    Jordan Traveler 9 Month Report
    [CASE STUDY]

    The sun rises above the mountains as I dig my toes into the sand. The scent of camel wafts over me in the hot air. I sip my mint tea and am grateful to be present in this place. Sounds good, right? That's Jordan – the destination I chose to focus on for (yet another) one of my 2021 niche sites: Jordan Traveler...

  • London on My Mind Header
    Case Studies

    London On My Mind 1 Year Report
    [CASE STUDY]

    Over the course of the past few years, I think it's an understatement to say how unpredictable it has been to run a travel site – especially a new, niche travel site. That's why I'll admit I'm a little surprised that the first of my 'on-a-whim' sites in 2021 – London On My Mind – has done so well that it's become one of my top priorities in 2022...