• Case Studies

    Discover Sausalito 4 Year Report
    [CASE STUDY]

    There's this weird thing that happens when you start a website: for most of us, we launch a new site bright-eyed and bushy-tailed, full of optimism and enthusiasm. We've got a good list of keywords we're targeting, a solid launch plan, and the energy to keep at it. But for how long?...

  • LOMM 3yr Hero
    Case Studies

    London On My Mind 3-Year Report
    [CASE STUDY]

    I recently had a discussion with a V&V reader who claimed that people who love Alaska hate urban areas. I was quick to correct her that while I love Alaska, London is my favorite city in the world – and it's that love of London that propelled me to almost 85,000 steps while 14 weeks pregnant, and to keep working on London On My Mind during (what I hope will be) the toughest year of running the site...

  • Q4 Accountability Check-In Hero
    Case Studies

    Q4 2023 Check-In: Accountability on All My Sites

    Here we are, at the start of a new year; this is the first year I decided to post quarterly check-ins across all of my sites in one place. While I check in as each site crosses a milestone in the corresponding case study for that site, it's also nice to sit down and look at all my sites at once. I have always bee a fan of "productive procrastination," and checking in on goals is definitely one of my favorite ways to do it...

  • V&V 10-Year Case Study Hero
    Case Studies

    Valerie & Valise 10-Year Report
    [Case Study]

    A little over 10 years ago, I was sitting on the floor of my parent's living room, unemployed and fresh from my MBA in London. Uncertain exactly what I wanted to do next, my mom asked me: "if you could do anything, what would it be?" I'd be the manager and editor of a travel magazine, I replied, an answer a bit more clearly articulated than I'd even known before she asked...

  • Q3 2023 Check-In Hero
    Case Studies

    Q3 2023 Check-In: Accountability on All My Sites

    Can I be completely honest? I've been stuck on what to do with Site School! I don't set goals for it as I have with my other sites, and I haven't really focused on it in the past quarter since finding out I'm pregnant (!) and focusing on other sites in preparation for the impending addition to our family...

  • Q2 2023 Check-In Hero
    Case Studies

    Q2 2023 Check-In: Accountability on All My Sites

    Three months ago, I sat down with myself to check in on all of my sites; as part of each site I run, I do case study recaps – usually at 6/12/18/24 months and then every year thereafter. During these, I set areas of focus for the coming period/year between recaps. But I wasn't really checking in on those much – and then was actually surprised I wasn't completing them...

  • Case Studies

    Eat Like Bourdain 2-Year Report
    [CASE STUDY]

    It's hard to believe it's been five years since Anthony Bourdain died. Back on the first anniversary, I wrote a post on my travel blog about how his death inspired me to leave my traditional office job and strike out on my own to do this blogging thing full-time. At the three-year mark, I launched my site Eat Like Bourdain to create the best possible resource for people like me who are (still) inspired to travel and eat at the places Tony did...

  • Case Studies

    Jordan Traveler 2-Year Report
    [CASE STUDY]

    Time flies when you're having fun, doesn't it? I've been thinking a lot about how much I enjoy working on different sites, and using that as part of how I decide what to work on going forward. One site that's high on the list whenever I look at old photos and think about future trips? Jordan Traveler, my travel blog dedicated to helping people visit the country of Jordan...

  • Follow the Butterflies Hero
    Case Studies

    Follow the Butterflies 3 Year Report
    [CASE STUDY]

    It's hard to believe how much has changed in the past three years. When the pandemic shut down the world in March 2020, I decided I needed something new to focus on – and decided a website was a good idea. Little did I know it was the start of a domino effect that would result in almost a dozen websites in total...