• Case Studies

    Eat Like Bourdain 3-Year Report
    [CASE STUDY]

    I've gotta be honest: it has really sucked to sit down and write the past few case study updates I've shared (LOMM 3-year, DS 4-year, GPTG 3-year, FTB 4-year, and JT 3-year). Actually, it's pretty much sucked to write case study updates for the entirety of 2024, since Google declared war on small website owners in September 2023, and hasn't let up since...

  • Case Studies

    Jordan Traveler 3-Year Report
    [CASE STUDY]

    This year has been a rollercoaster for site owners... she says, in the understatement of the year. Maybe you, like me, saw some of your best traffic ever in the late summer and early autumn of 2023. Maybe you, like me, felt you had finally started to see the rewards for the hard work you put in, creating content that helped readers do things – whether that was travel, cooking, crafting, raising a family... And maybe you, like me, have seen it all come crashing down in the last six months...

  • Follow the Butterflies Hero
    Case Studies

    Follow the Butterflies 4-Year Report
    [FINAL REPORT]

    It's hard to believe how much has changed in the past three years. When the pandemic shut down the world in March 2020, I decided I needed something new to focus on – and decided a website was a good idea. Little did I know it was the start of a domino effect that would result in almost a dozen websites in total...

  • Case Studies

    Discover Sausalito 4 Year Report
    [CASE STUDY]

    There's this weird thing that happens when you start a website: for most of us, we launch a new site bright-eyed and bushy-tailed, full of optimism and enthusiasm. We've got a good list of keywords we're targeting, a solid launch plan, and the energy to keep at it. But for how long?...

  • LOMM 3yr Hero
    Case Studies

    London On My Mind 3-Year Report
    [CASE STUDY]

    I recently had a discussion with a V&V reader who claimed that people who love Alaska hate urban areas. I was quick to correct her that while I love Alaska, London is my favorite city in the world – and it's that love of London that propelled me to almost 85,000 steps while 14 weeks pregnant, and to keep working on London On My Mind during (what I hope will be) the toughest year of running the site...

  • Q4 Accountability Check-In Hero
    Case Studies

    Q4 2023 Check-In: Accountability on All My Sites

    Here we are, at the start of a new year; this is the first year I decided to post quarterly check-ins across all of my sites in one place. While I check in as each site crosses a milestone in the corresponding case study for that site, it's also nice to sit down and look at all my sites at once. I have always bee a fan of "productive procrastination," and checking in on goals is definitely one of my favorite ways to do it...

  • V&V 10-Year Case Study Hero
    Case Studies

    Valerie & Valise 10-Year Report
    [Case Study]

    A little over 10 years ago, I was sitting on the floor of my parent's living room, unemployed and fresh from my MBA in London. Uncertain exactly what I wanted to do next, my mom asked me: "if you could do anything, what would it be?" I'd be the manager and editor of a travel magazine, I replied, an answer a bit more clearly articulated than I'd even known before she asked...