• December Traffic Bump Hero

    8 To-Dos to Prep Your Blog for the December Traffic Bump (2022)

    Here we are, in the early days of winter, as the darkness descends and we all feel a little bit down. If your blog is anything like mine, you’ve probably been feeling the squeeze of seasonality since school “started” in September. (You can see what I mean in my October recap too.) My traffic always goes down this time of year, and I’m left feeling a bit low...

  • Love Your List Review Hero

    Love Your List Review: Is Kate Doster’s Signature Course Worth It?

    If you know me at all, you know one thing: I'm possibly the most cynical person when it comes to the online "knowledge economy." There's nothing that makes my blood boil more than course creators selling courses about how to become a course creator selling your own courses about creating courses. I mean, that sentence is just stupid to write – and yet people are profiting off of the hard work of thousands of people, selling these course multi-level marketing schemes every. single. day...

  • Website Launch Plan hero

    How Often to Publish on a New Site:
    My 10/10/10 Website Launch Plan

    So you've decided to start a new site? Awesome! When I started Site School, it was always my goal to help both first-time and repeat website owners create sites that bring them joy and earn them money. This means that, from time to time, people in the community will be in the "launch" phase of their first/latest site and need help with that process as much as any other part of the business like monetization through ads and affiliates or product brainstorming...

  • 7 Components in My Travel Blog Strategy for 2021

    I’ll be honest: I did not want to write this post at all. I wondered if anyone would read it, and looked at my traffic to determine that very few people saw my 2020 post on the same topic. But when it came time to sit down and organize my thoughts, I realized I had a lot I wanted to say.

  • 9 Components in My Travel Blog Strategy for 2020

    Here we are: a new year! A new decade! A new opportunity to create or adjust our business and travel blog strategies! I do love a new year, as I’m sure you’ve noticed from my many, many posts this week… Not to toot my own horn, but I work pretty hard at this blog – and I think it’s paid off so far....

  • Blogging Lessons 2019

    5 Important Lessons I Learned as a Full-Time Blogger in 2019

    As I started to write my ‘year end’ posts for 2019, I realized that there was one important area of my life I was skipping over: travel blogging/being a creative professional in the travel industry. I shared some observations in my sixth blogiversary post, but I didn’t necessarily translate them as prescriptive ideas for those reading...