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How Often to Publish on a New Site:
My 10/10/10 Website Launch PlanSo you've decided to start a new site? Awesome! When I started Site School, it was always my goal to help both first-time and repeat website owners create sites that bring them joy and earn them money. This means that, from time to time, people in the community will be in the "launch" phase of their first/latest site and need help with that process as much as any other part of the business like monetization through ads and affiliates or product brainstorming...
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London On My Mind 1 Year Report
[CASE STUDY]Over the course of the past few years, I think it's an understatement to say how unpredictable it has been to run a travel site – especially a new, niche travel site. That's why I'll admit I'm a little surprised that the first of my 'on-a-whim' sites in 2021 – London On My Mind – has done so well that it's become one of my top priorities in 2022...
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7 Components in My Travel Blog Strategy for 2021
I’ll be honest: I did not want to write this post at all. I wondered if anyone would read it, and looked at my traffic to determine that very few people saw my 2020 post on the same topic. But when it came time to sit down and organize my thoughts, I realized I had a lot I wanted to say.
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8 To-Dos to Prep Your Blog for the December Traffic Bump
Here we are, in the early days of winter, as the darkness descends and we all feel a little bit down. If your blog is anything like mine, you’ve probably been feeling the squeeze of seasonality since school “started” in September. (You can see what I mean in my October recap too.) My traffic always goes down this time of year, and I’m left feeling a bit low...
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9 Components in My Travel Blog Strategy for 2020
Here we are: a new year! A new decade! A new opportunity to create or adjust our business and travel blog strategies! I do love a new year, as I’m sure you’ve noticed from my many, many posts this week… Not to toot my own horn, but I work pretty hard at this blog – and I think it’s paid off so far....
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5 Important Lessons I Learned as a Full-Time Blogger in 2019
As I started to write my ‘year end’ posts for 2019, I realized that there was one important area of my life I was skipping over: travel blogging/being a creative professional in the travel industry. I shared some observations in my sixth blogiversary post, but I didn’t necessarily translate them as prescriptive ideas for those reading...
