It's hard to believe it, but I've been blogging for a decade now. Back in October, I crossed the 10-year mark with my first site, Valerie & Valise (here's the case study update, too); I would never have guessed I'd still be pluggin' away at this keyboard all these years later – or that it would be the primary income I earn and which supports my family...

One thing nobody ever tells you is that running a website or blog is a long, never-ending marathon – you launch a site, and then start creating content until... forever? Heck, I started my first site nine years ago and am still learning, still growing, and still trying to figure out what's next...

I've been in this blogging game long enough – almost a decade – to know that some parts of it are legit, and other parts are total trash. That's the way it is in every industry, and there's no way around it. Unlike other industries though, the blogging and website owner space is made up of a whole bunch of independent people working on our own projects and occasionally crossing paths when interests align...

So you've decided to start a new site? Awesome! When I started Site School, it was always my goal to help both first-time and repeat website owners create sites that bring them joy and earn them money. This means that, from time to time, people in the community will be in the "launch" phase of their first/latest site and need help with that process as much as any other part of the business like monetization through ads and affiliates or product brainstorming...