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    • SEO
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  • Monetize Your Traffic
    • Affiliates
    • Advertising
    • Products & Services
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  • Case Studies
    • Discover Sausalito
    • Eat Like Bourdain
    • Follow The Butterflies
    • Great Plains Travel Guide
    • Jordan Traveler
    • London On My Mind
    • Soup Whoop
    • Space Tourism Guide
    • Valerie & Valise
    • Visit Ni’ihau
  • Grow Your Traffic
    • SEO
    • Email
  • Monetize Your Traffic
    • Affiliates
    • Advertising
    • Products & Services
    • My Income Reports
  • Case Studies
    • Discover Sausalito
    • Eat Like Bourdain
    • Follow The Butterflies
    • Great Plains Travel Guide
    • Jordan Traveler
    • London On My Mind
    • Soup Whoop
    • Space Tourism Guide
    • Valerie & Valise
    • Visit Ni’ihau
  • Website Launch Plan hero
    Learn

    How Often to Publish on a New Site:
    My 10/10/10 Website Launch Plan

    May 7, 2022 / No Comments

    So you've decided to start a new site? Awesome! When I started Site School, it was always my goal to help both first-time and repeat website owners create sites that bring them joy and earn them money. This means that, from time to time, people in the community will be in the "launch" phase of their first/latest site and need help with that process as much as any other part of the business like monetization through ads and affiliates or product brainstorming...

    Read More

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    Blogging Lessons 2019

    5 Important Lessons I Learned as a Full-Time Blogger in 2019

    January 2, 2020

    9 Components in My Travel Blog Strategy for 2020

    January 3, 2020
    London on My Mind Header

    London On My Mind 1 Year Report
    [CASE STUDY]

    January 22, 2022
  • London on My Mind Header
    Learn

    London On My Mind 1 Year Report
    [CASE STUDY]

    January 22, 2022 / No Comments

    Over the course of the past few years, I think it's an understatement to say how unpredictable it has been to run a travel site – especially a new, niche travel site. That's why I'll admit I'm a little surprised that the first of my 'on-a-whim' sites in 2021 – London On My Mind – has done so well that it's become one of my top priorities in 2022...

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    7 Components in My Travel Blog Strategy for 2021

    December 30, 2020

    9 Components in My Travel Blog Strategy for 2020

    January 3, 2020

    8 To-Dos to Prep Your Blog for the December Traffic Bump

    November 3, 2020
  • Grow,  Learn

    7 Components in My Travel Blog Strategy for 2021

    December 30, 2020 / No Comments

    I’ll be honest: I did not want to write this post at all. I wondered if anyone would read it, and looked at my traffic to determine that very few people saw my 2020 post on the same topic. But when it came time to sit down and organize my thoughts, I realized I had a lot I wanted to say.

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    Travel Blog Success Tools

    All the Tools You Need for Travel Blog Success

    January 28, 2020
    Ways to Demonstrate E-A-T Hero

    8 Powerful Ways to Demonstrate E-A-T & Boost Your SEO

    April 9, 2022

    8 To-Dos to Prep Your Blog for the December Traffic Bump

    November 3, 2020
  • Grow,  Learn,  Monetize

    8 To-Dos to Prep Your Blog for the December Traffic Bump

    November 3, 2020 / No Comments

    Here we are, in the early days of winter, as the darkness descends and we all feel a little bit down. If your blog is anything like mine, you’ve probably been feeling the squeeze of seasonality since school “started” in September. (You can see what I mean in my October recap too.) My traffic always goes down this time of year, and I’m left feeling a bit low...

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    SEO Strategy in 2022 Hero

    6 Important Areas of Focus for Your SEO Strategy in 2022 (& Beyond)

    April 30, 2022
    Travel Blog Success Tools

    All the Tools You Need for Travel Blog Success

    January 28, 2020
    Content Challenge Hero

    What is the Content Challenge
    & How Does it Work

    May 18, 2022
  • Grow,  Learn

    9 Components in My Travel Blog Strategy for 2020

    January 3, 2020 / No Comments

    Here we are: a new year! A new decade! A new opportunity to create or adjust our business and travel blog strategies! I do love a new year, as I’m sure you’ve noticed from my many, many posts this week… Not to toot my own horn, but I work pretty hard at this blog – and I think it’s paid off so far....

    Read More

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    Travel Blog Success Tools

    All the Tools You Need for Travel Blog Success

    January 28, 2020

    7 Components in My Travel Blog Strategy for 2021

    December 30, 2020
    Ways to Demonstrate E-A-T Hero

    8 Powerful Ways to Demonstrate E-A-T & Boost Your SEO

    April 9, 2022
  • Blogging Lessons 2019
    Grow,  Learn

    5 Important Lessons I Learned as a Full-Time Blogger in 2019

    January 2, 2020 / No Comments

    As I started to write my ‘year end’ posts for 2019, I realized that there was one important area of my life I was skipping over: travel blogging/being a creative professional in the travel industry. I shared some observations in my sixth blogiversary post, but I didn’t necessarily translate them as prescriptive ideas for those reading...

    Read More

    You May Also Like

    Travel Blog Success Tools

    All the Tools You Need for Travel Blog Success

    January 28, 2020

    8 To-Dos to Prep Your Blog for the December Traffic Bump

    November 3, 2020

    7 Components in My Travel Blog Strategy for 2021

    December 30, 2020

About Me & Site School


 
Hi, I'm Valerie! 👋
I've been blogging for over two decades – and for the past 8 years as a professional blogger.
 
Today I run over a dozen websites, and I started Site School to help you build your own sustainable and financially successful website!

Explore My Websites

(Indicates Starting Month)

Valerie & Valise (October 2013)
Space Tourism Guide (Nov. 2017)
Discover Sausalito (January 2020)
Follow the Butterflies (April 2020)
London on My Mind (January 2021)
Great Plains Travel Guide (Mar. 2021)
Soup Whoop (April 2021)
Visit Ni'ihau (May 2021)
Jordan Traveler (June 2021)
Eat Like Bourdain (June 2021)
True Crime Pods (July 2021)
Solar Smarts (July 2021)

My favorite course investment?
👇

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