• May Newsletter Ideas Hero
    Email

    May Newsletter Ideas (2024): What to Send Your List This Month

    After last month's "April Showers," it's time for the good stuff: May flowers, sunshine, and the impending summer season (at least in the northern hemisphere; you down south are bundling up for winter!). May is generally a pretty good month to be a blogger or site owner: it's usually the start of the lucrative summer season with high traffic and high ad revenues. We've gotta take advantage of that and bring our most devoted readers back – and that means email...

  • March Newsletter Ideas Hero
    Email

    March Newsletter Ideas (2024): What to Send Your List This Month

    If there’s one area we all struggle to be as committed as we should, it’s email, right? I mean, I feel you – I admitted as much in my recent London On My Mind two-year case study update – and that’s a site I love and work hard on. For that reason, I’ve decided to commit myself to send emails more frequently on many of my sites, and that means coming up with a lot more ideas for what to send. I started a series on the Site School podcast each month sharing 4-5 ideas for what to send – and then realized it could be a very helpful series…

  • February Newsletter Ideas Hero
    Email

    February Newsletter Ideas (2024): What to Send Your List in February

    I'll be honest: pink is not my color. I've never been a girly girl, and one of the strongest images in my mind when thinking about Valentine's Day is that scene from Harry Potter and the Chamber of Secrets where Professor Lockhart bedecks the Hogwarts Great Hall in "lurid" pink and wears matching robes. "Lurid" and "pink" just stick together in my mind...

  • July Newsletter Ideas Hero
    Email

    July Newsletter Ideas (2023): What to Send Your List This Month

    As the heat of July rolls in, it’s a perfect time to add a dash of summer zest to your newsletter content. Whether it’s sharing tips for beating the heat, showcasing summer product launches, or simply sharing behind-the-scenes glimpses of your team's summer activities, July is ripe with opportunities for engaging newsletter content. Remember, the goal is to create a sense of community, offer value, and most importantly, ensure your brand stays top of mind in a fun, relevant way...

  • Collect Emails Hero
    Email

    10 Test-Worthy Ways to Collect Emails & Grow Your List

    There's a lot of buzz about email marketing and why you should be doing it – but as I've discovered, email is probably the most neglected part of every website owner or blogger's business. Literally, it's the thing that everyone says "I know I should be doing it but I just don't know what to do/how to do it." If you feel the same, you're not alone...