• May Newsletter Ideas Hero
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    May Newsletter Ideas (2024): What to Send Your List This Month

    After last month's "April Showers," it's time for the good stuff: May flowers, sunshine, and the impending summer season (at least in the northern hemisphere; you down south are bundling up for winter!). May is generally a pretty good month to be a blogger or site owner: it's usually the start of the lucrative summer season with high traffic and high ad revenues. We've gotta take advantage of that and bring our most devoted readers back – and that means email...

  • March Newsletter Ideas Hero
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    March Newsletter Ideas (2024): What to Send Your List This Month

    If there’s one area we all struggle to be as committed as we should, it’s email, right? I mean, I feel you – I admitted as much in my recent London On My Mind two-year case study update – and that’s a site I love and work hard on. For that reason, I’ve decided to commit myself to send emails more frequently on many of my sites, and that means coming up with a lot more ideas for what to send. I started a series on the Site School podcast each month sharing 4-5 ideas for what to send – and then realized it could be a very helpful series…

  • February Newsletter Ideas Hero
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    February Newsletter Ideas (2024): What to Send Your List in February

    I'll be honest: pink is not my color. I've never been a girly girl, and one of the strongest images in my mind when thinking about Valentine's Day is that scene from Harry Potter and the Chamber of Secrets where Professor Lockhart bedecks the Hogwarts Great Hall in "lurid" pink and wears matching robes. "Lurid" and "pink" just stick together in my mind...

  • December Traffic Bump Hero
    Grow,  Learn,  Monetize

    8 To-Dos to Prep Your Blog for the December Traffic Bump (2023)

    Here we are, in the early days of winter, as the darkness descends and we all feel a little bit down. If your blog is anything like mine, you’ve probably been feeling the squeeze of seasonality since school “started” in September. (You can see what I mean in my October recap too.) My traffic always goes down this time of year, and I’m left feeling a bit low...

  • Ways to Demonstrate E-A-T Hero
    Grow,  SEO

    8 Powerful Ways to Demonstrate EEAT in 2023

    SEO is a world of acronyms. Heck – SEO itself is an acronym (Search Engine Optimization) though most of us forget that as we talk about and work on our SEO every single day. Unfortunately, SEO is an active process for most website owners – after all, the word is "optimization," not "optimized." The SEO strategy that used to work for you might not work anymore, and you need to be constantly learning and adjusting to help your website succeed with Google...

  • July Newsletter Ideas Hero
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    July Newsletter Ideas (2023): What to Send Your List This Month

    As the heat of July rolls in, it’s a perfect time to add a dash of summer zest to your newsletter content. Whether it’s sharing tips for beating the heat, showcasing summer product launches, or simply sharing behind-the-scenes glimpses of your team's summer activities, July is ripe with opportunities for engaging newsletter content. Remember, the goal is to create a sense of community, offer value, and most importantly, ensure your brand stays top of mind in a fun, relevant way...