• Q3 2023 Check-In Hero
    Case Studies

    Q3 2023 Check-In: Accountability on All My Sites

    Can I be completely honest? I've been stuck on what to do with Site School! I don't set goals for it as I have with my other sites, and I haven't really focused on it in the past quarter since finding out I'm pregnant (!) and focusing on other sites in preparation for the impending addition to our family...

  • Q2 2023 Check-In Hero
    Case Studies

    Q2 2023 Check-In: Accountability on All My Sites

    Three months ago, I sat down with myself to check in on all of my sites; as part of each site I run, I do case study recaps – usually at 6/12/18/24 months and then every year thereafter. During these, I set areas of focus for the coming period/year between recaps. But I wasn't really checking in on those much – and then was actually surprised I wasn't completing them...

  • Case Studies

    Eat Like Bourdain 2-Year Report
    [CASE STUDY]

    It's hard to believe it's been five years since Anthony Bourdain died. Back on the first anniversary, I wrote a post on my travel blog about how his death inspired me to leave my traditional office job and strike out on my own to do this blogging thing full-time. At the three-year mark, I launched my site Eat Like Bourdain to create the best possible resource for people like me who are (still) inspired to travel and eat at the places Tony did...

  • Case Studies

    Jordan Traveler 2-Year Report
    [CASE STUDY]

    Time flies when you're having fun, doesn't it? I've been thinking a lot about how much I enjoy working on different sites, and using that as part of how I decide what to work on going forward. One site that's high on the list whenever I look at old photos and think about future trips? Jordan Traveler, my travel blog dedicated to helping people visit the country of Jordan...

  • Follow the Butterflies Hero
    Case Studies

    Follow the Butterflies 3 Year Report
    [CASE STUDY]

    It's hard to believe how much has changed in the past three years. When the pandemic shut down the world in March 2020, I decided I needed something new to focus on – and decided a website was a good idea. Little did I know it was the start of a domino effect that would result in almost a dozen websites in total...

  • Case Studies

    Great Plains Travel Guide 2-Year Report [CASE STUDY]

    I know you've been waiting on bated breath: I put one of my sites, Great Plains Travel Guide, on a full hiatus six months ago, and haven't published a word on it – or about it – since. Is my site dead in the water? Did traffic drop to zero? Or did it explode in popularity because winter is clearly the best time to visit the Great Plains?...

  • Case Studies

    Discover Sausalito 3 Year Report
    [CASE STUDY]

    It's hard to believe that we're fast approaching the three-year mark from the start of the pandemic; for many of us who had hopes and dreams for our business in 2020, it's also a dark anniversary for all that we lost. For me, part of that experience relates to my third niche site, Discover Sausalito, which I launched in January 2020...

  • Case Studies

    London On My Mind 2-Year Report
    [CASE STUDY]

    Time flies when you're having fun, right? I started London On My Mind in the middle of a global pandemic when I was really uncertain when my next trip to London might be – and here we are two years later! I've had the chance to visit London again, and am planning return trips in the year to come...

  • ELB Hero
    Case Studies

    Eat Like Bourdain 18-Month Report
    [CASE STUDY]

    It's hard to believe that it's been 18 months since I pulled the trigger on a bit of a hair-brained project: Eat Like Bourdain launched in mid-2021 to create the ultimate resource with details for travelers who want to eat at the same places (and enjoy the same foods) as Anthony Bourdain. While others have tackled this kind of project in the past – the r/AnthonyBourdain subreddit has some great resources – I aimed to do it as a writer instead of just from a data visualization perspective (such as a map)...