Discover Sausalito [CASE STUDY]

Most people are surprised to learn about the third niche site I started; it’s not a fun project like Follow the Butterflies or a fast-growing site like London On My Mind. Instead, it’s a small local niche site I started for the destination I called home at the beginning of the new decade: Sausalito, California.

I launched Discover Sausalito on New Year’s Day 2020 to – for complete transparency – create a local resource site that was 10x better than the other unofficial Sausalito tourism site currently on the web. (It’s worth noting that Sausalito itself also doesn’t do a great job at tourism, so just creating a functional site with good SEO was a huge advantage and opportunity.)

As of the two-year mark (January 2024), Discover Sausalito receives about 10,000-15,000 pageviews per month and has peaked as high as about 25,000 pageviews. Here’s the latest traffic chart for this site:

Click below to explore reports about this site.
Note I did not publish reports prior to the two-year mark for this site, as Site School didn’t exist yet!