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Valerie has been blogging since 2001, and has been running her oldest travel blog for a decade. You can find her across the internet on her various niche sites, but she started Site School to help fellow bloggers grow and create better content.

  • Case Studies

    Discover Sausalito 3 Year Report

    It's hard to believe that we're fast approaching the three-year mark from the start of the pandemic; for many of us who had hopes and dreams for our business in 2020, it's also a dark anniversary for all that we lost. For me, part of that experience relates to my third niche site, Discover Sausalito, which I launched in January 2020...

  • Case Studies

    London On My Mind 2-Year Report

    Time flies when you're having fun, right? I started London On My Mind in the middle of a global pandemic when I was really uncertain when my next trip to London might be – and here we are two years later! I've had the chance to visit London again, and am planning return trips in the year to come...

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    5 Blogging Vanity Metrics to Throw Out in 2023

    I've been in this blogging game long enough – almost a decade – to know that some parts of it are legit, and other parts are total trash. That's the way it is in every industry, and there's no way around it. Unlike other industries though, the blogging and website owner space is made up of a whole bunch of independent people working on our own projects and occasionally crossing paths when interests align...

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    Advertising,  Monetize,  Reviews

    SHE Media Review: Is This A Good Ad Network for Bloggers?

    For many bloggers and site owners, reaching the level of traffic where you're able to start running ads is the first step in living "The Dream;" it's a chance to start earning income passively and perpetually for work you've already done. It's that first paycheck from an ad network that makes you realize decoupling your time and earnings is possible – and blogs or websites are a great way to do it...

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    Case Studies

    Eat Like Bourdain 18-Month Report

    It's hard to believe that it's been 18 months since I pulled the trigger on a bit of a hair-brained project: Eat Like Bourdain launched in mid-2021 to create the ultimate resource with details for travelers who want to eat at the same places (and enjoy the same foods) as Anthony Bourdain. While others have tackled this kind of project in the past – the r/AnthonyBourdain subreddit has some great resources – I aimed to do it as a writer instead of just from a data visualization perspective (such as a map)...

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    Case Studies

    Space Tourism Guide 5 Year Report

    One of the most incredible things about the night sky is how, when you're out under it, you don't notice the stars moving at all. It's only when you set up a camera and capture a few minutes of exposure that you realize how much the earth has turned – making the stars wheel overhead in the photo...

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    How to Delete Blog Posts: An SEO-Friendly Step-by-Step Guide

    Each website is a garden: every post and page on the site is a plant within the garden. Some sites are tidy, well organized, and flourish as a result of each plant getting enough water and sunlight; other sites are a jungle, poorly organized, and the plants – aka posts – within them all struggle to thrive...