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Valerie has been blogging since 2001, and has been running her oldest travel blog for a decade. You can find her across the internet on her various niche sites, but she started Site School to help fellow bloggers grow and create better content.

  • Mediavine Requirements Hero
    Advertising,  Learn,  Monetize

    “Should I Hold Out for Mediavine?”
    An Honest Assessment of Mediavine Requirements (2023)

    Maybe you pressed publish that first time without realizing what was next. If you're like me, you just wanted to start a blog, share your perspective on the world, and maybe get some niche-dependent perks on the side. (A lifetime of travel is one great one for me as a travel blogger!) But there is so. much. more. to being a blogger than just writing and hitting publish...

  • May Newsletter Ideas Hero

    May Newsletter Ideas (2023): What to Send Your List This Month

    After last month's "April Showers," it's time for the good stuff: May flowers, sunshine, and the impending summer season (at least in the northern hemisphere; you down south are bundling up for winter!). May is generally a pretty good month to be a blogger or site owner: it's usually the start of the lucrative summer season with high traffic and high ad revenues. We've gotta take advantage of that and bring our most devoted readers back – and that means email...

  • Follow the Butterflies Hero
    Case Studies

    Follow the Butterflies 3 Year Report

    It's hard to believe how much has changed in the past three years. When the pandemic shut down the world in March 2020, I decided I needed something new to focus on – and decided a website was a good idea. Little did I know it was the start of a domino effect that would result in almost a dozen websites in total...

  • Case Studies

    Great Plains Travel Guide 2-Year Report [CASE STUDY]

    I know you've been waiting on bated breath: I put one of my sites, Great Plains Travel Guide, on a full hiatus six months ago, and haven't published a word on it – or about it – since. Is my site dead in the water? Did traffic drop to zero? Or did it explode in popularity because winter is clearly the best time to visit the Great Plains?...

  • Love Your List Review Hero
    Learn,  Reviews

    Love Your List Review: Is Kate Doster’s Signature Course (Still) Worth It?

    If you know me at all, you know one thing: I'm possibly the most cynical person when it comes to the online "knowledge economy." There's nothing that makes my blood boil more than course creators selling courses about how to become a course creator selling your own courses about creating courses. I mean, that sentence is just stupid to write – and yet people are profiting off of the hard work of thousands of people, selling these course multi-level marketing schemes every. single. day...

  • Case Studies

    Discover Sausalito 3 Year Report

    It's hard to believe that we're fast approaching the three-year mark from the start of the pandemic; for many of us who had hopes and dreams for our business in 2020, it's also a dark anniversary for all that we lost. For me, part of that experience relates to my third niche site, Discover Sausalito, which I launched in January 2020...

  • Case Studies

    London On My Mind 2-Year Report

    Time flies when you're having fun, right? I started London On My Mind in the middle of a global pandemic when I was really uncertain when my next trip to London might be – and here we are two years later! I've had the chance to visit London again, and am planning return trips in the year to come...