Site School
  • Grow Your Traffic
    • SEO
    • Email
  • Monetize Your Traffic
    • Affiliates
    • Advertising
    • Products & Services
    • My Income Reports
  • Case Studies
    • Discover Sausalito
    • Eat Like Bourdain
    • Follow The Butterflies
    • Great Plains Travel Guide
    • Jordan Traveler
    • London On My Mind
    • Soup Whoop
    • Space Tourism Guide
    • Valerie & Valise
    • Visit Ni’ihau
  • Grow Your Traffic
    • SEO
    • Email
  • Monetize Your Traffic
    • Affiliates
    • Advertising
    • Products & Services
    • My Income Reports
  • Case Studies
    • Discover Sausalito
    • Eat Like Bourdain
    • Follow The Butterflies
    • Great Plains Travel Guide
    • Jordan Traveler
    • London On My Mind
    • Soup Whoop
    • Space Tourism Guide
    • Valerie & Valise
    • Visit Ni’ihau
  • April 2022 Recap Hero
    Income Reports

    April 2022 Valerie & Valise Income Report

    May 21, 2022 / No Comments

    Busy, busy, busy – that's how April sticks out in my memory. For the first time in two years, I feel like April began to give us a sense of returning to some normalcy. I spent a lot of time on planes, some of it not even wearing a mask; I went to conferences and events, many of which not even wearing a mask; I ate in restaurants and went to parties and traveled almost-normally...

    Read More

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    November 2020 Valerie & Valise Income Report

    December 5, 2020

    March 2021 Valerie & Valise Income Report

    April 10, 2021

    October 2021 Valerie & Valise Income Report

    November 11, 2021
  • Content Challenge Hero
    Grow

    What is the Content Challenge
    & How Does it Work

    May 18, 2022 / No Comments

    Feeling stuck on growing your site? Have a serious case of burnout or writer's block? I've been there – many times. Most people are surprised to learn that since I'm generally super productive and get a lot done but I (like everyone) struggle with my motivation. I've also worked to overcome those issues by finding tricks and techniques that motivate me even when I'm not feeling the fire inside on any given day, week, month, or even season. (Yes, I've taken whole seasons off from some sites!)...

    Read More

    You May Also Like

    8 To-Dos to Prep Your Blog for the December Traffic Bump

    November 3, 2020
    Travel Blog Success Tools

    All the Tools You Need for Travel Blog Success

    January 28, 2020
    Ways to Demonstrate E-A-T Hero

    8 Powerful Ways to Demonstrate E-A-T & Boost Your SEO

    April 9, 2022
  • Case Studies

    Jordan Traveler 1 Year Report
    [CASE STUDY]

    May 14, 2022 / No Comments

    People often ask me how I choose to start sites about different destinations, and why. The reality is that each answer is different. When it comes to my Jordan Traveler site, it was a memory of a trip six years ago – almost exactly around this time in 2016 – that left such a strong impression that I want other travelers to have the same experience. And I was fortunate to have that own experience again recently...

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    Fourth Blogiversary Hero

    Valerie and Valise Turns 4 – What A Year

    October 21, 2017

    Great Plains Travel Guide 6 Month Report [CASE STUDY]

    September 9, 2021
    8th Blogiversary Header

    Valerie & Valise – 8 Years On:
    Lessons Learned from 8 Years of Blogging

    October 21, 2021
  • Website Launch Plan hero
    Learn

    How Often to Publish on a New Site:
    My 10/10/10 Website Launch Plan

    May 7, 2022 / No Comments

    So you've decided to start a new site? Awesome! When I started Site School, it was always my goal to help both first-time and repeat website owners create sites that bring them joy and earn them money. This means that, from time to time, people in the community will be in the "launch" phase of their first/latest site and need help with that process as much as any other part of the business like monetization through ads and affiliates or product brainstorming...

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    You May Also Like

    9 Components in My Travel Blog Strategy for 2020

    January 3, 2020

    7 Components in My Travel Blog Strategy for 2021

    December 30, 2020

    8 To-Dos to Prep Your Blog for the December Traffic Bump

    November 3, 2020
  • SEO Strategy in 2022 Hero
    Grow,  SEO

    6 Important Areas of Focus for Your SEO Strategy in 2022 (& Beyond)

    April 30, 2022 / No Comments

    If I've learned anything over the eight years since I started running my first site, it's that Search Engine Optimization (SEO) never stops changing. As soon as you think you've figured out what Google wants, the world's biggest search engine improves its algorithms, changes its criteria, or releases some update that upends all we've been focusing on...

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    Blogging Lessons 2019

    5 Important Lessons I Learned as a Full-Time Blogger in 2019

    January 2, 2020

    8 To-Dos to Prep Your Blog for the December Traffic Bump

    November 3, 2020

    9 Components in My Travel Blog Strategy for 2020

    January 3, 2020
  • Income Reports

    March 2022 Valerie & Valise Income Report

    April 23, 2022 / No Comments

    After a six-month break, I'm back to publishing these income reports! I've had some requests for them, which I know is just y'all being nosy about my income – but it's cool. I understand that having benchmarks to compare your strategy and success is important, which is why I want to continue to share these reports. There aren't many bloggers doing that, and we all need it to help understand how our industry is growing and maturing...

    Read More

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    May 2020 Valerie & Valise Income Report

    June 6, 2020

    May 2021 Valerie & Valise Income Report

    June 5, 2021

    March 2020 Valerie & Valise Income Report

    April 4, 2020
  • Follow the Butterflies Hero
    Case Studies

    Follow the Butterflies 2 Year Report [CASE STUDY]

    April 16, 2022 / 2 Comments

    Ah, Follow the Butterflies, my Harry Potter blog and my little pandemic project. Like many people, I picked up new hobbies when the pandemic began and travel stopped – one of which was a site dedicated to my love of Harry Potter. In the two years since, my team and I have worked to grow Follow the Butterflies into a healthy little niche site...

    Read More

    You May Also Like

    8th Blogiversary Header

    Valerie & Valise – 8 Years On:
    Lessons Learned from 8 Years of Blogging

    October 21, 2021
    Fourth Blogiversary Hero

    Valerie and Valise Turns 4 – What A Year

    October 21, 2017
    Follow the Butterflies Hero

    Follow the Butterflies 18 Month Report [CASE STUDY]

    October 28, 2021
  • Ways to Demonstrate E-A-T Hero
    Grow,  SEO

    8 Powerful Ways to Demonstrate E-A-T & Boost Your SEO

    April 9, 2022 / No Comments

    SEO is a world of acronyms. Heck – SEO itself is an acronym (Search Engine Optimization) though most of us forget that as we talk about and work on our SEO every single day. Unfortunately, SEO is an active process for most website owners – after all, the word is "optimization," not "optimized." The SEO strategy that used to work for you might not work anymore, and you need to be constantly learning and adjusting to help your website succeed with Google...

    Read More

    You May Also Like

    7 Components in My Travel Blog Strategy for 2021

    December 30, 2020

    8 To-Dos to Prep Your Blog for the December Traffic Bump

    November 3, 2020
    Travel Blog Success Tools

    All the Tools You Need for Travel Blog Success

    January 28, 2020
  • Soup Whoop Hero
    Case Studies

    Soup Whoop 1 Year Report [CASE STUDY]

    April 2, 2022 / No Comments

    Y'all know I'm a travel blogger, right? Like many of you in the first half of 2020, I found myself wondering what I could to diversify my income to ensure against well, what started in the first half of 2020! To that end, I had always been kicking around the idea of starting a food blog, and I finally pulled the trigger one year ago when I launched Soup Whoop...

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    You May Also Like

    Jordan Traveler Hero

    Jordan Traveler 6 Month Report
    [CASE STUDY]

    November 25, 2021

    Jordan Traveler 1 Year Report
    [CASE STUDY]

    May 14, 2022
    Follow the Butterflies Hero

    Follow the Butterflies 18 Month Report [CASE STUDY]

    October 28, 2021
  • ELB Hero
    Case Studies

    Eat Like Bourdain 9 Month Report
    [CASE STUDY]

    March 12, 2022 / 2 Comments

    After penning a heartfelt letter at the one-year anniversary about how his death changed my life, I wondered: how can I continue to honor Bourdain's legacy and stretch my creative wings. That's why when the idea to start Eat Like Bourdain popped into my head, I knew I had a solid idea. Helping others explore and support the restaurants and other tourism businesses he visited is a good way to ensure his impact continues for years...

    Read More

    You May Also Like

    ELB Hero

    Eat Like Bourdain 6 Month Report
    [CASE STUDY]

    December 22, 2021

    Discover Sausalito 2 Year Report
    [CASE STUDY]

    January 15, 2022
    STG Hero

    Space Tourism Guide 4 Year Report
    [CASE STUDY]

    November 18, 2021
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About Me & Site School


 
Hi, I'm Valerie! 👋
I've been blogging for over two decades – and for the past 8 years as a professional blogger.
 
Today I run over a dozen websites, and I started Site School to help you build your own sustainable and financially successful website!

Explore My Websites

(Indicates Starting Month)

Valerie & Valise (October 2013)
Space Tourism Guide (Nov. 2017)
Discover Sausalito (January 2020)
Follow the Butterflies (April 2020)
London on My Mind (January 2021)
Great Plains Travel Guide (Mar. 2021)
Soup Whoop (April 2021)
Visit Ni'ihau (May 2021)
Jordan Traveler (June 2021)
Eat Like Bourdain (June 2021)
True Crime Pods (July 2021)
Solar Smarts (July 2021)

My favorite course investment?
👇

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