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8 Powerful Ways to Demonstrate EEAT in 2023
SEO is a world of acronyms. Heck – SEO itself is an acronym (Search Engine Optimization) though most of us forget that as we talk about and work on our SEO every single day. Unfortunately, SEO is an active process for most website owners – after all, the word is "optimization," not "optimized." The SEO strategy that used to work for you might not work anymore, and you need to be constantly learning and adjusting to help your website succeed with Google...
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July Newsletter Ideas (2023): What to Send Your List This Month
As the heat of July rolls in, it’s a perfect time to add a dash of summer zest to your newsletter content. Whether it’s sharing tips for beating the heat, showcasing summer product launches, or simply sharing behind-the-scenes glimpses of your team's summer activities, July is ripe with opportunities for engaging newsletter content. Remember, the goal is to create a sense of community, offer value, and most importantly, ensure your brand stays top of mind in a fun, relevant way...
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June Newsletter Ideas (2023): What to Send Your List This Month
As we usher in June, a month synonymous with the vibrancy of summer, the possibilities for your newsletter content bloom like flowers in the sun. (Assuming you're in the northern hemisphere, of course! I've got some ideas for southern hemisphere folks too...)
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May Newsletter Ideas (2023): What to Send Your List This Month
After last month's "April Showers," it's time for the good stuff: May flowers, sunshine, and the impending summer season (at least in the northern hemisphere; you down south are bundling up for winter!). May is generally a pretty good month to be a blogger or site owner: it's usually the start of the lucrative summer season with high traffic and high ad revenues. We've gotta take advantage of that and bring our most devoted readers back – and that means email...
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April Newsletter Ideas (2023): What to Send Your List This Month
"April showers" might be what we think of, but I personally love April: it's a month where life returns to the world in the part of it I call home. Flowers bloom, the sun returns, the temperatures warm, and it's my birthday month! (Okay, maybe that makes me partial to April a bit more than most people...)
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March Newsletter Ideas (2023):
What to Send Your List This MonthIf there’s one area we all struggle to be as committed as we should, it’s email, right? I mean, I feel you – I admitted as much in my recent London On My Mind two-year case study update – and that’s a site I love and work hard on. For that reason, I’ve decided to commit myself to send emails more frequently on many of my sites, and that means coming up with a lot more ideas for what to send. I started a series on the Site School podcast each month sharing 4-5 ideas for what to send – and then realized it could be a very helpful series…
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How to Write Blog Post Introductions to Keep Readers Reading & Prove EEAT
Imagine logging into your Wordpress and seeing another new traffic record. As bloggers, there are lots of small and large tasks we do to try and get traffic; if you've ever chatted with me about goals, you know that just producing lots of great content is a critical part of seeing growth on your blog...
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8 To-Dos to Prep Your Blog for the December Traffic Bump (2022)
Here we are, in the early days of winter, as the darkness descends and we all feel a little bit down. If your blog is anything like mine, you’ve probably been feeling the squeeze of seasonality since school “started” in September. (You can see what I mean in my October recap too.) My traffic always goes down this time of year, and I’m left feeling a bit low...
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How to Delete Blog Posts: An SEO-Friendly Step-by-Step Guide
Each website is a garden: every post and page on the site is a plant within the garden. Some sites are tidy, well organized, and flourish as a result of each plant getting enough water and sunlight; other sites are a jungle, poorly organized, and the plants – aka posts – within them all struggle to thrive...
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How to Spin Out a Niche Site from Your Main Site
Since the start of the pandemic, it seems like everyone and their cousin is all about the niche sites, am I right? Niche sites are, like, so in right now. Of course, there were some bloggers and site owners hip to the trend before it became mainstream.
