Follow the Butterflies Hero

Follow The Butterflies [CASE STUDY]

Launched in April 2020, Follow the Butterflies was my first big “pandemic project.” It was seeded with Harry Potter-related content from my main travel blog, Valerie & Valise.

As a lifestyle blog, it covers many topics and has been slow to gain traction despite a lot of search volume; this topic is incredibly competitive and I’ve worked hard to establish “expertise” and earn ranking spots. As of its 18-month check-in, it is receiving about 7,500 pageviews per month. In the next six months, I’ll be focused on growing traffic and starting a YouTube channel and/or podcast to reach a wider audience.

Here’s the latest traffic chart for this site:

FTB 18mo Chart

Click below to explore reports about this site.
Note I did not publish 6-, 9-, and 12-month reports for this site as Site School didn’t exist yet!