Follow the Butterflies Hero

Follow The Butterflies [CASE STUDY]

Launched in April 2020, Follow the Butterflies was my first big “pandemic project.” It was seeded with Harry Potter-related content from my main travel blog, Valerie & Valise. As a “lifestyle” blog, it covered many topics and has been slow to gain traction despite a lot of search volume; this topic is incredibly competitive and I’ve worked hard to establish “expertise” and earn ranking spots. After reaching a traffic peak of nearly 30,000 pageviews during Year 4, Google penalized this site during the Helpful Content Update, and traffic is dropping to zero.

As of April 2024, I am no longer publishing on Follow the Butterflies and the site will expire in early 2025.

Here’s the latest traffic chart for this site:

FTB 4-Year Chart

Click below to explore reports about this site: