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Valerie has been blogging since 2001, and has been running her oldest travel blog for a decade. You can find her across the internet on her various niche sites, but she started Site School to help fellow bloggers grow and create better content.

  • May Newsletter Ideas Hero

    May Newsletter Ideas (2024): What to Send Your List This Month

    After last month's "April Showers," it's time for the good stuff: May flowers, sunshine, and the impending summer season (at least in the northern hemisphere; you down south are bundling up for winter!). May is generally a pretty good month to be a blogger or site owner: it's usually the start of the lucrative summer season with high traffic and high ad revenues. We've gotta take advantage of that and bring our most devoted readers back – and that means email...

  • Follow the Butterflies Hero
    Case Studies

    Follow the Butterflies 4-Year Report

    It's hard to believe how much has changed in the past three years. When the pandemic shut down the world in March 2020, I decided I needed something new to focus on – and decided a website was a good idea. Little did I know it was the start of a domino effect that would result in almost a dozen websites in total...

  • March Newsletter Ideas Hero

    March Newsletter Ideas (2024): What to Send Your List This Month

    If there’s one area we all struggle to be as committed as we should, it’s email, right? I mean, I feel you – I admitted as much in my recent London On My Mind two-year case study update – and that’s a site I love and work hard on. For that reason, I’ve decided to commit myself to send emails more frequently on many of my sites, and that means coming up with a lot more ideas for what to send. I started a series on the Site School podcast each month sharing 4-5 ideas for what to send – and then realized it could be a very helpful series…

  • February Newsletter Ideas Hero

    February Newsletter Ideas (2024): What to Send Your List in February

    I'll be honest: pink is not my color. I've never been a girly girl, and one of the strongest images in my mind when thinking about Valentine's Day is that scene from Harry Potter and the Chamber of Secrets where Professor Lockhart bedecks the Hogwarts Great Hall in "lurid" pink and wears matching robes. "Lurid" and "pink" just stick together in my mind...

  • Case Studies

    Discover Sausalito 4 Year Report

    There's this weird thing that happens when you start a website: for most of us, we launch a new site bright-eyed and bushy-tailed, full of optimism and enthusiasm. We've got a good list of keywords we're targeting, a solid launch plan, and the energy to keep at it. But for how long?...

  • LOMM 3yr Hero
    Case Studies

    London On My Mind 3-Year Report

    I recently had a discussion with a V&V reader who claimed that people who love Alaska hate urban areas. I was quick to correct her that while I love Alaska, London is my favorite city in the world – and it's that love of London that propelled me to almost 85,000 steps while 14 weeks pregnant, and to keep working on London On My Mind during (what I hope will be) the toughest year of running the site...

  • Q4 Accountability Check-In Hero
    Case Studies

    Q4 2023 Check-In: Accountability on All My Sites

    Here we are, at the start of a new year; this is the first year I decided to post quarterly check-ins across all of my sites in one place. While I check in as each site crosses a milestone in the corresponding case study for that site, it's also nice to sit down and look at all my sites at once. I have always bee a fan of "productive procrastination," and checking in on goals is definitely one of my favorite ways to do it...