• Case Studies

    Q2 2024 Check-In: Accountability on All My Sites

    Well, fudge. It's Q2 of the year; we're halfway through 2024, and none of my sites that got hit in the past few Google updates have recovered. In fact, none of the sites that got hit at all have been recovered, at least among those being tracked by some of the top SEOs out there. Google really f*cked us, guys...

  • July Newsletter Ideas Hero

    July Newsletter Ideas (2024): What to Send Your List This Month

    As the heat of July rolls in, it’s a perfect time to add a dash of summer zest to your newsletter content. Whether it’s sharing tips for beating the heat, showcasing summer product launches, or simply sharing behind-the-scenes glimpses of your team's summer activities, July is ripe with opportunities for engaging newsletter content. Remember, the goal is to create a sense of community, offer value, and most importantly, ensure your brand stays top of mind in a fun, relevant way...

  • Case Studies

    Eat Like Bourdain 3-Year Report

    I've gotta be honest: it has really sucked to sit down and write the past few case study updates I've shared (LOMM 3-year, DS 4-year, GPTG 3-year, FTB 4-year, and JT 3-year). Actually, it's pretty much sucked to write case study updates for the entirety of 2024, since Google declared war on small website owners in September 2023, and hasn't let up since...

  • Case Studies

    Jordan Traveler 3-Year Report

    This year has been a rollercoaster for site owners... she says, in the understatement of the year. Maybe you, like me, saw some of your best traffic ever in the late summer and early autumn of 2023. Maybe you, like me, felt you had finally started to see the rewards for the hard work you put in, creating content that helped readers do things – whether that was travel, cooking, crafting, raising a family... And maybe you, like me, have seen it all come crashing down in the last six months...

  • May Newsletter Ideas Hero

    May Newsletter Ideas (2024): What to Send Your List This Month

    After last month's "April Showers," it's time for the good stuff: May flowers, sunshine, and the impending summer season (at least in the northern hemisphere; you down south are bundling up for winter!). May is generally a pretty good month to be a blogger or site owner: it's usually the start of the lucrative summer season with high traffic and high ad revenues. We've gotta take advantage of that and bring our most devoted readers back – and that means email...

  • Follow the Butterflies Hero
    Case Studies

    Follow the Butterflies 4-Year Report

    It's hard to believe how much has changed in the past three years. When the pandemic shut down the world in March 2020, I decided I needed something new to focus on – and decided a website was a good idea. Little did I know it was the start of a domino effect that would result in almost a dozen websites in total...