Great Plains Travel Guide 2-Year Report [CASE STUDY]
I know you've been waiting on bated breath: I put one of my sites, Great Plains Travel Guide, on a full hiatus six months ago, and haven't published a word on it – or about it – since. Is my site dead in the water? Did traffic drop to zero? Or did it explode in popularity because winter is clearly the best time to visit the Great Plains?...
March Newsletter Ideas (2023):
What to Send Your List This Month
If there’s one area we all struggle to be as committed as we should, it’s email, right? I mean, I feel you – I admitted as much in my recent London On My Mind two-year case study update – and that’s a site I love and work hard on. For that reason, I’ve decided to commit myself to send emails more frequently on many of my sites, and that means coming up with a lot more ideas for what to send. I started a series on the Site School podcast each month sharing 4-5 ideas for what to send – and then realized it could be a very helpful series…
Love Your List Review: Is Kate Doster’s Signature Course (Still) Worth It?
If you know me at all, you know one thing: I'm possibly the most cynical person when it comes to the online "knowledge economy." There's nothing that makes my blood boil more than course creators selling courses about how to become a course creator selling your own courses about creating courses. I mean, that sentence is just stupid to write – and yet people are profiting off of the hard work of thousands of people, selling these course multi-level marketing schemes every. single. day...
Discover Sausalito 3 Year Report
It's hard to believe that we're fast approaching the three-year mark from the start of the pandemic; for many of us who had hopes and dreams for our business in 2020, it's also a dark anniversary for all that we lost. For me, part of that experience relates to my third niche site, Discover Sausalito, which I launched in January 2020...
London On My Mind 2-Year Report
Time flies when you're having fun, right? I started London On My Mind in the middle of a global pandemic when I was really uncertain when my next trip to London might be – and here we are two years later! I've had the chance to visit London again, and am planning return trips in the year to come...
5 Blogging Lessons I Learned in 2022
(& Tips for You in 2023!)
One thing nobody ever tells you is that running a website or blog is a long, never-ending marathon – you launch a site, and then start creating content until... forever? Heck, I started my first site nine years ago and am still learning, still growing, and still trying to figure out what's next...
5 Blogging Vanity Metrics to Throw Out in 2023
I've been in this blogging game long enough – almost a decade – to know that some parts of it are legit, and other parts are total trash. That's the way it is in every industry, and there's no way around it. Unlike other industries though, the blogging and website owner space is made up of a whole bunch of independent people working on our own projects and occasionally crossing paths when interests align...
SHE Media Review: Is This A Good Ad Network for Bloggers?
For many bloggers and site owners, reaching the level of traffic where you're able to start running ads is the first step in living "The Dream;" it's a chance to start earning income passively and perpetually for work you've already done. It's that first paycheck from an ad network that makes you realize decoupling your time and earnings is possible – and blogs or websites are a great way to do it...
How to Easily Create Your First eBook from Idea to ISBN
If there's one area that most bloggers and site owners are missing out the most, it's in the area of products and services. Many people can master SEO enough to earn advertising revenue, figure out an email system that works for them, and do some affiliate marketing. But the fifth pillar of Site School is all about creating products and services...
How to Write Blog Post Introductions to Keep Readers Reading & Prove EEAT
Imagine logging into your Wordpress and seeing another new traffic record. As bloggers, there are lots of small and large tasks we do to try and get traffic; if you've ever chatted with me about goals, you know that just producing lots of great content is a critical part of seeing growth on your blog...